Our Story

It is a story of long-distance devotion and a father's desire to build a legacy for a daughter who was barely old enough to hold a brush.

While serving in the United States Navy, often separated from his family by thousands of miles of ocean, one father decided that letters and video calls weren't enough. He wanted to build something tangible—a foundation that would grow alongside his daughter, Penelope.

The Inspiration: Penelope & Co.

When Penelope was just two years old, her father noticed her natural curiousity and the way her eyes lit up at the world around her. He wanted to create a brand that captured that innocence and sparked confidence. Thus, Penelope & Company was born.

The brand wasn't just about cosmetics; it was a "love letter in a bottle." Here is how he made it happen from the belly of a Navy submarine:

• The Vision: He spent his off-duty hours sketching logos and researching gentle, clean ingredients that would be safe for a child's future use.

• The Mission: He wanted to ensure that by the time Penelope was old enough to find her own style, she would have a brand that championed self-expression and reminded her of her father's support.

• The Sacrifice: While navigating the high seas and the rigors of military life, he invested his savings and his limited free time into securing the trademark and sourcing manufacturers, all to ensure the "Co." in the name stood for the company they would one day keep together.

A Legacy Beyond the Uniform

For this father, the Navy taught him about discipline and service, but Penelope taught him about purpose. Every product launched under the Penelope & Co. banner served as a reminder that even when he was over the horizon, he was working to brighten her world.

Today, the brand stand as a testament to the fact that a father's love knows no distance. It is a reminder that you are never too young to have a legacy built in your name.

 

 

A Letter from the Founder

To our Penelope & Co. family,

When I founded this brand, my daughter Penelope was only two years old. At the time, I was serving in the Navy, stationed thousands of miles away from the person I loved most. On those long nights, looking out over the water, I realized I wanted to build something that would bridge the distance between us—a legacy she could grow into and reminder that her father was always thinking of her future.

Penelope & Company wasn't born in a boardroom; it was born in a bunk of a naval ship. It started with a simple goal: to create a brand as pure and bright as my daughter's spirit. I wanted to ensure that when she grew up, she would have products that were safe, empowering, and a constant reminder that she is capable of anything.

Every shade we pick and every formula we develop is a vetted with a father's protective heart and a sailor's attention to detail. Whether I am home or deployed, this brand is my way of being there for her—and for you.

Thank you for being part of our journey.

With love and service,

Jonathan Odom -

Founder, Penelope & Company