Effortless beauty every day

New Arrivals
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New Arrivals

Lip Gloss
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Lip Gloss

Lip stick
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Lip stick

Penelope & Co. was born from a father’s love and a daughter’s dream. What started as a heartfelt gift—a line of beauty products crafted to celebrate Penelope’s individuality—has grown into a brand that empowers everyone to express their own unique glow.

INTENSE

Discover our hyaluronic moisturizer for extra intensity during your beauty sleep.

Shop the Night Routine

Crafted luxury for you

Each item is designed to enhance your natural beauty while offering an indulgent experience.

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Rooted in care, creativity, and connection, our formulas are thoughtfully made with skin-loving ingredients and shades that speak to every mood. Whether you’re just starting your beauty journey or redefining your signature look, Penelope & Co. is here to help you shine—boldly, softly, and always authentically.

Because when beauty is built on love, it shows.

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